Yalla Plus raises $2.7 Million Seed Funding to Transform Hospitality Tech

Yalla Plus, a Riyadh-based startup, announced the successful closure of its seed investment round, raising 10 million SAR($2.7 million USD). The round was led by Merak Capital, with participation fromKhwarizmi Ventures, Isometry Capital, and angel investors from the Middle Eastand the United States.

Founded in 2022, Yalla Plus aims to be thetechnical enabler for the hospitality and restaurant sector, offering acomprehensive tech platform for restaurants and cafes. The company provides anintegrated POS system that includes payment management, customer feedbackprocessing, and delivery solutions. The founders are Abdullah Alrabeh, a serialtech entrepreneur, and Bader Alnasser, a venture capitalist and entrepreneur.Yalla Plus’s system offers detailed data analytics to enhance operationalefficiency and performance. The company currently serves thousands ofentrepreneurs across 11 countries and aims to reach 100,000 entrepreneurs in 50countries across the Middle East, Europe, and Southeast Asia.

Abdullah Alrabeh, co-founder and CEO,emphasized that Yalla Plus launched to empower entrepreneurs in the hospitalitysector, inspired by the innovative environment fostered by Saudi Arabia'sVision 2030. He highlighted their goal to continue growing by developingpowerful software that enable entrepreneurs and businesses worldwide to geow.The company aims to attract top Saudi and global talent and build a Saudi techgiant that will serve 100,000 entrepreneurs in the next five years.

Abdullah Al-Tamami, Chairman of Merak Capital,expressed pride in supporting a Saudi startup that has successfully developed aflexible and reliable integrated tech system. He noted that Yalla Plus'sability to earn the trust of both small entrepreneurs and major globalcompanies in the hospitality sector is a testament to the maturity of SaudiArabia's entrepreneurial ecosystem.

Yalla Plus strives to be a global Saudi techfirm by attracting top local and international talents and investing in thetech and innovation ecosystem created by Saudi Vision 2030.

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